Are you one amongst the lot of Internet users who enjoy watching free videos on YouTube and spending a lot of time watching them?
If you do, the thought of making your own YouTube video that will be viewed millions of times too to promote your business might have crossed your mind; but why hasn’t you started yet to make your own? What is holding you back? In 2017 videomarketing is predicted to be the best growing and booming market. If therefore, you’ll still be wondering whether or not you must make your own YouTube videos and then upload it to your own YouTube channel,…think again!
In this article I’ll show you the advantages and disadvantages as it’s always advised that you use your best judgment and do some research before you jump on board in creating your own YouTube videos. As you’ll be able to see in this case…it’s simple a matter if you miss out or not…as videomarketing is sizzling hot and a necessity to use into ANY of your business promotion nowadays.
Sharing your video with the whole world
When it comes to creating your own YouTube video, there are a variety of downsides that can easily holding you back to get you started. Perhaps, the most important downside to making your own video and then uploading it to YouTube is that you’re basically sharing the video with the whole world, which is ofcourse a good thing, but can be a scary thought as well if you don’t know what you should be talking about or know how to brand your name in the first place.
This is where video marketing comes in. It is undisputed that visual advertisements are still the best way to attract attention. The advertiser needs to make the product look good, but their primary objective is to attract the consumer’s attention. Their second goal is to make the video memorable enough so that the customer remembers the brand name when they have need of the product. The most famous brand names like for example Marlboro succeeded in their advertising campaign videos so much so that people still remember the Marlboro man.
In this advertisement, the first thing you see are wild horses running. This is quite an attention drawer since lots of people like horses even when they haven’t seen one in person and this way they remembered the brand too.
Several people mistakenly believe that their videos can only be seen by YouTube members, however that isn’t the reality. Any online user, even those without a YouTube account, will be able to view videos on YouTube. In reality, it is not uncommon for YouTube video viewers to email a YouTube video link to their friends or to those who they know they need that specific information. Therefore, the views that your YouTube videos could get, might be a lot more of than you ever expected to get in the first place and that can also have an overwhelming effect. Are you ready for that? Be prepared and make a plan how you want to show your message.
Quantity of data
Since any video that you upload to the YouTube channel can be viewed by just about anyone with an Internet connection, you’ll wish to use caution and common sense with the quantity of data that you simply disclose, however you’ll remain safe as long as you stay aware of that aspect. For instance, if you are doing a video blog, you may not wish to disclose your full name and place, but just allow your nick name or website name.
Easy Use
One of the pro’s in uploading your videos to the YouTube websites is easy use. Just follow the uploading instructions on YouTube and you’re done. Even if you think about yourself to be unskilled with computers, I like to present to you the Basic YouTube Course. With this training you’ll get familiar with the necessary skills quickly that will show you how it’s been done – so get started now.
Video Editing Software
You should be able to create, upload and share your videos on YouTube. In all honesty, all you need is a video recording device, like a webcam and a video editing software program, that now comes standard with most computers or mobile phones. Once you have got your video on your pc/ laptop/phone and edited, if you would like to do so, you will simply need to follow YouTube’s step-by-step uploading instructions and then your video ought to be ready for sharing, in as little as a few minutes.
There are many video editing programs available, from free to paid ones and for beginners to advanced users. Some of the best 5 programs are:
Free:
1. YouTube Editor
2. Windows Moviemaker
3. Imovie (for Apple users only)
4. AVS Video Editor
5. Adobe Spark
Paid:
1. Camtasia (Windows users)
2. Screenflow (for Mac users)
3. Sony Vegas Pro
4. Adobe Premier Pro (both Windows/Mac)
5. Hitfilm4Express.com (with visuable effects)
Branding
Another pro to share your own YouTube videos with other users is advertising uses. You’ll be able to advertise your brand or services through YouTube. Although a giant number of Internet users use YouTube videos for fun or for private reasons, there are others who use YouTube for business or to speed up their business brand exposure. Simply adding your business data at the tip of the video may be a great manner to advertise your business or service, but you have to avoid creating your YouTube video as an advertisement, while you don’t want to take the spam approach. People like it when they get informed as it seems you are talking directly to them and notice your business information, but most people don’t like it as they be forced to sell something directly from you in the first place. This is getting the opposite effect and people will stop viewing your video. As research has showed, most people will buy your stuff if they have seen it around 5 times and trust your business and know who you are. And that is also common sense…would you buy directly from someone you never met nor heard about? So your YouTube video will just do that…make yourself heard and known.
Post a video on YouTube
Of course, you’ll post a video on YouTube if you want to sell your product, service or offer, if you want more exposure for your brand or your personal name whether if it’s looking professional, stupid or funny. If you want to express yourself to the world, if you want to show what you can do, like being a singer, a webdesigner or making cupcakes or starting a band, everyone makes a video. However just make certain that you’re doing it safely and with the right approach to be successful to get a lot of views. Whatever you decide to do…just get your video message out and remember…it hasn’t to be perfect, you name isn’t Steven Spielberg. As always…practice makes perfect.
If you would like to know more inner secrets, just take a look at my advanced training about Video Ads. Get started now.