Category: Latest News

Reading sample business plans is essential when you’re writing your own. As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term. Reading sample business…

If you want to find the best time to post on Instagram, you’re probably trying to reach a specific goal. Maybe you want to maximize the number of likes you get on each post. Or you hope to improve brand awareness by getting new followers. If you want to find the best time to post…

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether.On any given day, most of our email inboxes are…

It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product unavailability and depleted inventory shelve coupled with rising prices have made even the most loyal customers inclined to venture beyond their go-to brands. It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product…

As William Shakespeare once wrote, “To be or not to be, that is the question.” Marketers have a similar classic debate: gated versus ungated content. As William Shakespeare once wrote, “To be or not to be, that is the question.” Marketers have a similar classic debate: gated versus ungated content. While 80% of B2B content…

Meta has an answer to Twitter, and it’s Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days. Meta has an answer to Twitter, and it’s Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five…

Keep it simple, stupid. Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It‘s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a…

A/B testing the pricing for your product is a little bit like Goldilocks. A/B testing the pricing for your product is a little bit like Goldilocks. Too high, and you could alienate the majority of your potential customers. Too low, and you won’t have enough revenue to sustain your business. So how do you get…

When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. There are two main types of email you can send and receive: plain text emails (these are exactly what they sound…