Category: Latest News

OpenAI aimed squarely at the B2B market with its new ChatGPT Enterprise. Is that good, bad, or ho-hum news for content marketing? Robert Rose explains.

Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI). But how? These dozens of tips and ideas will help.

Editing and updating your brand-related Wikipedia pages isn’t easy. But with these tips, you can learn how to work with Wikipedia editors to improve the chances of your requested changes being accepted.

How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.

You could describe the last few months as “bumpy” for marketing, tech, and advertising. But new data for three must-track categories indicates a smoother ride ahead for marketers.

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But you can’t just plug them in and sit back while they do all the work….

You have carried a crushing burden of unprocessed grief and endured a barrage of changes at work in the last few years. It’s time to make positive changes to your work environment for your mental and physical health.

Can generative AI help your marketing and content teams if you don’t have a documented creation process? And if you do, should AI play to your strengths or weaknesses? Let’s explore the answers.

Big brands have used generative AI in highly successful ad programs. But is it all just a gimmick? Or, to paraphrase a recent headline, is it from “Mad Men and Women to Machines?”