Month: August 2023

Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need. Continue reading →

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique. Continue reading →

Your SEO strategy is ready for an update. Almost two dozen experts share the AI, social, and general search implications to consider in the next revision. Continue reading →

GA4 is here. It’s weird. And you’re gonna have to get used to it. Use this guide to finally figure out where to find the reports you need (and how to make sense of them). Continue reading →

Twitter’s rebrand to X tells a story. Is it a story they want to be told? Is it a story they planned? Probably not. Is it a story marketers can learn from? Most definitely. Continue reading →

Twitter’s rebrand seems like a lesson explained in the mantra, “If it ain’t broke, don’t fix it.” But what if your content or marketing is only slightly broken? Should you fix it? How do you even know? Here’s a potential solution. Continue reading →

A failed attempt to find buyer intent prompted an unexpected lesson in how to use LinkedIn profiles. They provide a wealth of details to inform helpful personas and create more effective content marketing. Continue reading →

You face a perfect storm of urgent change initiatives. Yet, your team may have change fatigue or lack the capacity to get them done. By proactively planning, you can help overcome those challenges and experience change success. Continue reading →

This week, Moz launched the Brand Authority score. It’s designed to measure a company’s strength and salience. But it also might show something else. Explore more about the brand value metrics that matter to brands. Continue reading →