Month: August 2023

Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. Learning how to create an ebook can be overwhelming. Not only do you have to write…

Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit. Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit. When you embed your videos on your website or…

No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn’t quite cut it anymore. No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just…

It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast. It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency…

At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers. At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and…

“Success is making those who believed in you look brilliant.” This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance. Not to mention, it’s a quote…

According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size. According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size. One of the biggest challenges with influencer…

Even though they’re over 25 years old, PDFs are still one of the main types of documents on the internet. Whether you’re trying to access your W-2, a contract, or an ebook, it’ll probably be a PDF. Even though they’re over 25 years old, PDFs are still one of the main types of documents on…