Month: August 2023

Meta has an answer to Twitter, and it’s Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days. Meta has an answer to Twitter, and it’s Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five…

Keep it simple, stupid. Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It‘s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a…

When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. There are two main types of email you can send and receive: plain text emails (these are exactly what they sound…

A/B testing the pricing for your product is a little bit like Goldilocks. A/B testing the pricing for your product is a little bit like Goldilocks. Too high, and you could alienate the majority of your potential customers. Too low, and you won’t have enough revenue to sustain your business. So how do you get…

So you’re working on your resume. Maybe you haven’t submitted your updated resume anywhere yet, or maybe you have, and it doesn’t seem to get anyone’s attention. Either way, you might be missing one of the most important elements of any resume: Action verbs. So you’re working on your resume. Maybe you haven’t submitted your…

Microsoft Excel remains the go-to option for many businesses to perform data calculations and create charts based on the results. Microsoft Excel remains the go-to option for many businesses to perform data calculations and create charts based on the results. The Gantt chart is a useful guide that isn’t naturally available in Excel. Great for…

Among listeners, podcasts are more popular than ever. But from a business standpoint, the industry has lost its way. Among listeners, podcasts are more popular than ever. But from a business standpoint, the industry has lost its way. The golden age of podcasting spanned from 2015 to 2022. During this time, shows like Serial popularized…

When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take. When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take. While all that choice — colors, formats, visuals, fonts — can feel liberating, it’s important that you’re careful in your selection as not all design…

In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it. In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing…