How much do content marketers earn on average? What impact do they think generative AI will have on their jobs? Get those answers and more in this overview of the newly released Career and Salary Outlook for 2024.
Month: August 2023
Revolutionize Content Creation by Overcoming These Antiquated Beliefs
You’re probably spending too much time on content distribution and outcomes and not enough on establishing a content creation process. Robert Rose explains how to strike a better balance.
Out With the Old. In With a New Website Experience
Take a look around the Content Marketing Institute’s refreshed website featuring simpler navigation, a streamlined reading experience, and better mobile performance.
Marketing Moves That Helped Skims Reach A $4 Billion Valuation
Earlier this month, Kim Kardashian’s apparel company Skims made headlines after closing a $270 million fundraising round, reaching a valuation of $4 billion. In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. Earlier this month, Kim Kardashian’s apparel company Skims made…
What is a Marketing Plan & How to Write One [+Examples]
For a while now, you‘ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. For a while now, you‘ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss…
How to Post to Instagram From Your Computer [12 Easy Steps]
Posting to Instagram from your computer is a great choice if you don’t have your phone on hand or need to access company assets on your laptop. Or you might simply prefer to use a wider screen. Posting to Instagram from your computer is a great choice if you don’t have your phone on hand…
Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO
Today, nearly 19% of Google’s SERPs show images. That means, despite your best SEO efforts, you could still miss out on another organic traffic source: your website’s images. Today, nearly 19% of Google’s SERPs show images. That means, despite your best SEO efforts, you could still miss out on another organic traffic source: your website’s…
What is Email Cadence? What Marketers Should Know + Best Practices
There‘s much more to email campaigns than drafting up some copy and hitting send. There‘s much more to email campaigns than drafting up some copy and hitting send. One of the most crucial components is email cadence: the pulse, pace, and playbook of a successful email campaign. In other words, if you can get the…
Marketing 101: The Ultimate Guide for Beginners
If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square. If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times…